This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our services. However, this Privacy Policy is not a contract and does not create any legal rights or obligations.

Who We Are Gudyz is a company headquartered in Ecuador. In this Privacy Policy, the terms “Gudyz,” “we,” “us,” or “our” refer to Gudyz, SEGARRA IMPORTS SEGARRAIMP S.A., and any of our affiliates.

Our Services When we use the term “services,” we refer to all services provided under our name, including (but not limited to) our product and service offerings, as well as any websites and services that display or link to this Privacy Policy now or in the future.

Scope of This Policy This Privacy Policy does not cover, for example:

Job Applications and Gudyz Personnel: Personal data and privacy practices related to job applicants, employees, and other Gudyz personnel.

Franchisee-Owned Stores: Personal data and privacy practices related to data owned and controlled by franchisees. For personal data collected by Gudyz‑branded stores owned and operated by third parties (“Franchisees”), this Privacy Policy applies only to personal data processed in connection with a transaction through our point‑of‑sale system, where we are the data controller. For all other personal data collected and processed by the Franchisees, they are the data controllers, and this Privacy Policy does not apply. Any questions regarding the privacy practices of a Franchisee location should be directed to that Franchisee.

Third‑Party Sellers of Gudyz Products: Privacy practices of independent, unaffiliated third‑party retailers selling our products.

By accessing or using the services, you represent that you have read and understood our collection, storage, use, and disclosure of your personal data as described in this Privacy Policy and our Terms of Use.

What Is Personal Information?

When we use the terms “personal information” or “personal data” in this Privacy Policy, we refer to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked—directly or indirectly—to a person or household. It does not include aggregated or anonymized information maintained in a form that cannot reasonably be associated with or linked to you.

Our Collection of Personal Data

From the moment you interact with us, we collect personal data about you. Sometimes we collect data automatically when you interact with our services, and other times we collect it directly from you. Occasionally, we may also obtain personal data from other sources and third parties, even before our first direct interaction. We may link or combine your activities and information collected on our websites with information we have collected in person, data received from third parties, and data automatically obtained through tracking technologies. This allows us to provide you with a personalized experience regardless of how you interact with us.

Personal Data You Provide

We collect the following personal data that you provide in connection with our services:

Contact and Profile Information: Such as your name, email address, password, phone number, gender, postal code, and address when you create an account, sign up for a newsletter, request a transaction, make a purchase (online or in‑store), consent to receive text messages, redeem or participate in a promotion, purchase or redeem a gift card, or otherwise communicate with us.

Communications: Any communications between you and us, and any additional information you provide.

Payment and Transaction Information: Details such as items purchased, transaction date and time, amount, order details, coupon or offer usage, and payment information (e.g., credit/debit card or gift card details) when you make a purchase. Please note that we use third‑party payment processors for processing credit card payments, and we do not store any personally identifiable financial information.

Purchase History: Such as items viewed, added to your cart, purchased, or returned. We use this information to operate and enhance the features of our services and communicate with you (for example, through email notifications).

Personal Data Collected Automatically Like most digital platforms, when you visit our online services we automatically collect certain personal data, including:

Device and Software Information: Such as your IP address, browser type, internet service provider, device type/model/manufacturer, operating system, timestamps, and a unique identifier (e.g., persistent device identifier or advertising ID). We may also work with third‑party partners who use statistical modeling tools to recognize you and maintain contact across devices.Make a difference, maximize your profits, and build a sustainable futurePosted or Submitted Content: Information about how you use and interact with our websites and services, including any content that you post.

Usage Information: For example, the referring site, exit site, pages visited, links clicked, and actions taken when using our services (e.g., opening emails or clicking links in emails).

Personal Data Collected in the Online Store Payment and Transaction Information: We may collect details about your online store transactions, such as items purchased, items of interest, transaction date and time, purchase amount, and payment details.

For more information on how cookies and related technologies are used to collect data automatically—and your options regarding their use—please refer to our Cookie Policy.

Personal Data from Other Sources and Third Parties We also obtain personal data from other sources, which we often combine with the data we collect automatically or directly from you. This includes:

Third‑Party Sites You Connect: For instance, when you log in via a social network or third‑party authentication service (e.g., Facebook), these services may share personal data (such as your name, email address, or contact list) with us, depending on their policies and your privacy settings.

Social Media Interactions: When you interact with our services via social networks (e.g., “liking” our content or sharing our posts), we may receive information about you based on your privacy settings.

Information Provided by Others: Occasionally, we receive information from marketing partners or other third parties, or collect publicly available information about you, which is then combined with the data we already have.

Information from Gudyz Entities: We may receive personal data from other companies and affiliates within the Gudyz family to provide services, communicate with you, or deliver advertising and personalized content.

Information from Franchisees: Information provided by franchisees operating Gudyz‑branded stores.

Personal Data Collection Practices for Business Representatives

We may also collect professional personal data about third‑party business representatives—including representatives of our business customers and partners—related to our services and operations. Such data may include:

Contact Information: Full name, email address, postal address, and phone number.

Professional Information: Job title, role, company name and characteristics, professional background, and the nature of the relationship with us.

Tax and Payment Information: Personal tax identification number, bank account details, and payment data when the individual operates as a sole proprietor or similar business structure.

Contractual Information: Any information relating to our contractual relationship.

Inquiry Information: Content of emails, text messages, and other communications; and where permitted by law, call recordings.

Feedback Information: Responses to surveys or unsolicited comments regarding our services and business. In cases where you interact on behalf of your employer or organization, such data may be provided by that entity.

Our Use of Personal Data Gudyz and our partners may use your personal data to:

Process your registration and verify the accuracy of your information.

Fulfill your requests (e.g., processing and delivering orders or providing requested information).

Process purchases (e.g., credit card payments via third‑party processors).

Personalize content and features based on your interests, including targeted offers and advertisements across our website, email, social media channels, third‑party sites, and devices.

Operate, maintain, and enhance the features of our products and services.

Send important service‑related notices (such as changes to terms, conditions, or policies) that are essential to your use of the services and cannot be opted out of.

Inform you about products, programs, services, and promotions that may interest you, including adding you to our mailing lists and facilitating participation in contests and promotions.

Present advertising online and via email, text, and other channels, including on social media and search engine platforms.

Evaluate eligibility for certain promotions, offers, products, or services.

Help maintain the security and integrity of our services, technology, and business.

Conduct internal business operations, such as data analysis, customer research, audits, fraud prevention, product development, service improvement, trend analysis, and campaign effectiveness.

Administer and grow our organization.

Respond to law enforcement requests and comply with legal obligations, court orders, regulatory requirements, corporate reporting obligations, and our Terms of Use.

Provide additional privacy disclosures upon your request for services beyond this Policy.

Pursue any other lawful business purpose.

We may also use aggregated personal data in a manner that does not identify you or any other user.

Disclosure of Personal Data by Gudyz

Gudyz may share your personal data as follows:

Within Gudyz Entities: We share data with our parent company, subsidiaries, Gudyz‑owned and operated stores, and affiliates for providing services and ensuring a consistent application of this Policy.

Our Franchisees: Data may be shared for order history, in‑store service, returns, refunds, and local promotions.

Promotional Partners: Limited data sharing with third parties for contests, giveaways, and joint promotions (details will be provided in the promotional rules).

Third Parties at Your Request: You may choose to share content or activities with friends via email or social networks.

Online Advertising Partners: We share data with advertising networks or allow partners to collect data on our sites to deliver targeted ads. For opt‑out options, please refer to our Cookie Policy. • Public Posts: If you post reviews or comments, your name and content may appear on our websites and social media pages.

Service Providers: Vendors, consultants, and third‑party service providers performing functions on our behalf under confidentiality agreements (e.g., marketing, shipping, tax, accounting, IT, hosting).

Business Transactions: In corporate transactions (mergers, acquisitions, financings, asset sales), personal data may be transferred to third parties. Data may also be disclosed in cases of insolvency or liquidation.

Legal Obligations: We may disclose data to legal advisors and law enforcement to establish, exercise, or defend legal rights; comply with legal processes; protect our rights and property; detect and prevent fraud; reduce credit risk; collect debts; or protect health and safety.

With Your Consent or Direction: Beyond the disclosures described above, we share data as directed or consented by you.

Decisions and Control Over Your Information

Profile and Settings You may update your account information and settings by logging into your account. Please note that changes may take some time to take effect.

How to Control Email Preferences or Delete Your Account To opt out of promotional emails, delete your account, or request data suppression, please email info@gudyz.com with your request. While we strive to process opt‑out, suppression, and deletion requests promptly, you cannot opt out of service‑related emails (e.g., account verification, transactional messages, feature updates, technical notices).

Online Advertising and Tracking For details on our use of cookies and tracking technologies for analytics and advertising—and to understand your options—please see our Cookie Policy.

Personal Data of Minors Our online services are not directed to children under 15 years of age, and we do not knowingly collect personal data from them. Children under 15 should not use our services or provide personal data. If a parent or guardian believes we have collected data from a child under 15, please contact us to request its deletion. We will promptly remove such data.

Third‑Party Websites Our services may contain links to third‑party sites, plugins, or applications. Except where explicitly stated, this Policy does not apply to those websites or their privacy practices. We encourage you to review the privacy policies of any third‑party sites you visit.

Updates to This Privacy Policy We will update this Policy periodically. The “Last Updated” date will be posted at the top, and material changes will be communicated via email to registered users or through prominent site notices. All changes become effective upon posting unless stated otherwise.

Contact Us

For questions or requests about this Policy or our data practices, please email info@gudyz.com.